Simple SEO Tweaks That Make Your Website Work Harder for You
For many heart-centered business owners, the term SEO feels like one of those things you’re “supposed” to care about, but it’s often unclear where to begin or how it fits into a thoughtful, values-aligned business strategy. It can feel overly technical, time-consuming, or disconnected from the intentional work you’re doing in the world.
So let’s take a step back and start at the root.
SEO stands for “Search Engine Optimization.”
At its core, it’s the practice of helping search engines like Google understand what your website is about—so they can connect you with the people who are already searching for the kind of support, products, or guidance you offer.
When approached with clarity and care, SEO isn’t about chasing trends or gaming an algorithm. It’s about creating a smoother experience for your audience—making it easier for the right people to discover, understand, and connect with the work you’ve so thoughtfully built.
In this post, we’ll explore six simple SEO improvements you can make—at your own pace—to strengthen the foundation of your website. These aren’t hacks or quick tricks. Instead, they’re mindful practices based on Google’s evolving priorities around helpful, high-quality content and offer a more intentional path to visibility, trust, and long-term connection.
1. Revisit Your Page Titles with Clarity and Care
Your page titles—also known as meta titles—are what appear at the top of each browser tab and in Google’s search results. They’re often the very first thing someone sees when your site comes up in a search, long before they ever land on your homepage or read your content.
For many small business owners, these titles are auto-generated or overlooked, meaning the opportunity to make a meaningful first impression often gets missed.
Why this matters:
Search engines prioritize content that is clear, accurate, and genuinely helpful. And people do, too. A well-crafted page title helps search engines understand what your page is about—and helps potential visitors quickly see whether what you offer is what they’re looking for.
It’s a small shift that can guide the right people your way, just by being more intentional with your words.
What this looks like in practice:
Instead of default titles like “Home” or “About Us,” try writing page titles that reflect what each page is about and who it’s meant to serve. Here are a few examples across different pages:
Homepage:
✘ Home | Wildflower Wellness
✔ Nervous System Support for Sensitive Women | Wildflower WellnessAbout Page:
✘ About | Rooted Creative
✔ Meet the Herbalist | Rooted Creative SkincareServices Page:
✘ Offerings | Clarity Coaching
✔ Business Coaching for Creatives | Clarity Coaching
✨Try this: Think of your page title as a clear first impression—what would help someone immediately understand what they’ll find on that page?
Most website platforms allow you to customize your page titles. If you’re not sure where to find this, look in your page settings or search “how to update page title in [your platform]” for a quick step-by-step.
2. Use Headings to Create Structure and Flow
Headings are more than just a design choice—they’re how both search engines and your human visitors understand the structure of your content. Properly using headings makes your site easier to read, easier to scan, and easier to connect with. Think of them as guideposts that walk someone through your page with clarity and intention.
Why this matters:
Google continues to place importance on user experience, including how your content is organized. Clear heading structure signals that your site is thoughtfully built and easy to navigate, both of which contribute to search engine visibility.
But just as importantly, headings support your audience. Many people who land on your website don’t read everything from start to finish. They often scroll, skim, or scan for what they need. Headings help them quickly find what’s most relevant, while giving your content a natural rhythm and flow.
How to approach it:
Each page should include just one H1, your main headline, which is usually the page title. From there, use H2s and H3s to break your content into clear sections and sub-sections that guide the reader through your message.
Example of well-structured, SEO-supportive headings:
H1: Holistic Nutrition Coaching for Busy Women
→ Clear, keyword-rich, and audience-specificH2: What Makes This Holistic Coaching Approach Different
→ Adds helpful context and naturally integrates relevant keywordsH3: Rooted in Whole Body Wellness & Nutritional Support
→ A more descriptive alternative to something like “Our Philosophy,” helping both visitors and search engines understand your approach.H2: What You’ll Receive in Your Nutrition Coaching Program
→ Helps both visitors and search engines understand the value and structure of what you offer.H3: Weekly Support & Nutrition Accountability Calls
→ Clarifies what’s included while reflecting common search terms in a natural wayH3: Personalized Meal Guidance Tailored to Your Needs
→ Clarifies what’s included while reflecting common search terms in a natural way
✨ Try this: After you write a page, step back and scan only the headings. Do they tell a clear story? Do they help someone get a sense of your offerings, even if they’re just skimming?
✨ Bonus tip: If you can naturally include a few words your audience might be searching for—like “nutrition coaching” or “personalized skincare”—even better. Just be sure your headings still sound like you. SEO works best when it reads like a conversation, not a checklist.
3. Add Alt Text That Supports Access and Search
Alt text—or alternative text—is a short description you add to images on your website. Its original and most important purpose is accessibility: it ensures that visitors using screen readers (often those who are visually impaired) can understand the content of your images.
But it also plays a simple supporting role in SEO. When search engines can’t “see” an image, they rely on the alt text to understand what the image represents and how it connects to the surrounding content.
Writing thoughtful alt text is both a meaningful and strategic practice—it makes your site more inclusive and more discoverable. You’re not just helping search engines understand your content; you’re ensuring that more people can fully experience your site, regardless of how they access it.
Why this matters:
As we mentioned earlier, Google continues to prioritize websites that offer a positive user experience. That includes clear structure, accessible design, and content that’s useful and easy to navigate. Alt text contributes to that effort by improving both accessibility and clarity—two things that benefit all users, and can positively influence how your site is ranked and indexed.
How to write aligned alt text:
A good rule of thumb: describe what’s in the image, why it’s there, and how it relates to the content around it. Avoid stuffing in keywords just for SEO’s sake. Instead, imagine how you’d describe the image to someone who can’t see it.
Example 1:
✘ alt="happy woman"
✔ alt="Holistic nutrition coach guiding a virtual session with a client."
Example 2:
✘ alt="flat lay"
✔ alt="Organic skincare products from a woman-owned wellness brand, displayed on a linen cloth."
✨ Try this: Choose 3–5 images on your site and read their alt text out loud. Does it describe the image with clarity and purpose? Would someone understand why the image is there without seeing it?
Where to find it:
Most website platforms allow you to add alt text when you upload or insert an image. Look for an “alt text” or “image description” field in the image settings. Some platforms may also pull descriptions from the image filename, so naming your files clearly before uploading can also help.
4. Image File Names & Sizes Matter Too
When you upload an image to your website, you might not think twice about the file name or how large the image is, but both can directly impact how your site performs, both for your visitors and for search engines.
Taking a few extra seconds to rename your files and optimize their size before uploading them is a simple, approachable way to support SEO and improve your site’s performance, without needing advanced technical skills.
Why this matters:
Google continues to prioritize page experience—how quickly your site loads, how easy it is to navigate, and how helpful the content is for real users. Large, uncompressed images can slow your site down, especially on mobile. And vague filenames like IMG_8372.jpg don’t give search engines any meaningful information about your content.
These small details might seem minor, but they add up, contributing to a smoother, more trustworthy experience for your audience and helping search engines better understand the purpose and relevance of your content.
A mindful image workflow:
Rename your images before uploading.
→ Instead of IMG_0021.jpg, try:
reiki-session-outdoor-summer.jpg or herbal-skin-care-product-flatlay.jpg
Use dashes between words (not spaces or underscores), and describe what the image shows.Resize your images to be web-friendly.
→ Most website platforms don’t need oversized files. A good rule of thumb is to keep images under 2000 pixels wide and below 500 KB in file size. This keeps your site running smoothly without compromising quality.Compress images to reduce file size.
→ Use free tools like TinyPNG or Squoosh to shrink image files before uploading. This helps your pages load faster, especially for mobile users or those with slower internet connections.
✨ Try this: Before uploading an image, take one extra minute to rename and compress it. Over time, this simple practice can make your site easier to navigate, faster to load, and more likely to show up in relevant searches.
5. Add Internal and External Links That Support Connection
Links are like pathways through your website and beyond. They help guide visitors toward what they need, offer additional value, and show search engines how your content fits into the broader web of information.
There are two main types to consider:
Internal links connect one page on your website to another (like from your homepage to your services page).
External links point to trusted websites outside your own (like a helpful article, source, or aligned brand you respect).
When used with intention, linking helps visitors stay engaged, find what they’re looking for, and build trust with your brand. From an SEO perspective, it also signals to search engines that your site is well-organized, informative, and part of a larger conversation.
Internal Linking:
Linking to other pages on your site helps both visitors and search engines move through your content more smoothly. For example, if you mention your services in a blog post, link directly to your services page using clear anchor text like “Learn more about my holistic coaching programs.”
✨ Try this: If you reference something that lives on another page of your site, turn it into a clickable link. It gently encourages exploration and helps guide people where they need to go.
✨ Quick tip on anchor text: Use descriptive, natural language for your links, rather than something generic like “click here.” Clear anchor text helps both your readers and search engines like Google understand exactly what to expect when they click
External Linking:
Pointing to relevant, trustworthy resources outside your site shows that you’re contributing to a wider conversation—and builds credibility along the way. For example, if you reference a mindfulness study, a business you admire, or a resource you love, link directly to it so your reader can explore further.
✨ Bonus tip: Set external links to open in a new tab. That way, your site stays open in the background while visitors explore other resources.
6. Write for Humans—Not Just Search Engines
If there’s one guiding principle to hold onto when it comes to SEO, it’s this: Google wants to recommend content that’s genuinely helpful to real people.
That means your most powerful strategy isn’t cramming in keywords or following rigid formulas. It’s writing and structuring your content in a way that feels clear, generous, and aligned with your audience’s needs.
When you speak directly to your ideal client—answering their questions, reflecting their values, and offering insights that support them—you’re not just building trust… you’re also strengthening your visibility.
Why this matters:
Google’s evolving algorithm now prioritizes content that demonstrates E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
This is especially important for purpose-driven businesses in wellness, coaching, and education—areas where credibility and compassion deeply matter. You don’t have to sound formal or academic. But you do want your content to be:
Thoughtfully written
Easy to understand
Focused on your audience’s real questions and goals
What this looks like in practice:
Be specific and conversational.
✘ “I help people live better.”
✔ “I support busy women in healing their relationship with food and reconnecting to their bodies through gentle nutrition.”Use natural keywords.
If someone might search for “yoga for anxiety” and that’s what you offer, use that language in your page titles, headings, or descriptions where it fits naturally. But don’t force it. Your copy should always sound like you.Answer questions they’re actually asking.
Consider adding a short FAQ section to your homepage, services page, or even the bottom of a blog post. It helps your audience find clarity and gives Google more relevant content to understand and index.
✨ Try this: Write your website copy as if you’re speaking to a thoughtful, curious version of your ideal client. Then read it out loud. Does it sound like something you’d actually say? If yes, you’re on the right path.
How to Build an Aligned Website That Gets Found
SEO doesn’t have to feel overwhelming or out of reach. It’s not about checking every box or turning into a tech expert overnight. When approached with intention, SEO becomes less about algorithms and more about creating clarity, building trust, and making your website easier to discover by the people who need what you offer.
You don’t need to master every strategy to make meaningful progress. Even small shifts—like renaming your images, updating your headings, or writing with just a little more focus on your audience’s needs—can significantly elevate your online presence and help your work land with more of the right people.
And if you’re looking for support as you refine your site, you don’t have to do it alone.
✨ Download the free Must-Have Website Checklist to uncover the foundational elements that make your website more engaging, more strategic, and more aligned.
✨ Or book a Clarity Call and let’s talk through what your business truly needs to grow with ease and intention.
Your website is more than just a distant digital space—it’s often someone’s first glimpse into your world. It reflects your values, your vision, and the transformation you offer. It holds the potential to welcome, guide, and connect. And it deserves to feel as thoughtful and intentional as the work you pour into your business every day.
Here’s to creating a website that supports your business and feels aligned every step of the way.
With love and light– Pamela
