When It’s Time to Ask for Help
The past few weeks at Sattva Creative have been full — proposals, client work, behind-the-scenes projects — and I’ll be honest: blog posts haven’t gone out as consistently as I like. One or two weeks slipped by completely. This week’s is later than planned.
For a long time, I would’ve seen this as a failure. But lately, I’ve been looking at it differently. When the work you care about most starts overflowing beyond your capacity, it’s not just a sign you’re busy; it’s a sign you’ve grown. And sometimes growth shows up in the form of things falling behind.
That’s the point I’m at now: realizing it’s time to bring in help. Not because I can’t manage, but because I don’t want to keep stretching myself so thin that the important pieces of my business, the things that keep me connected to my own vision and growth, end up on the back burner. And truthfully, other areas like social media or fully implementing my own marketing strategy have been taking a back seat. It’s the classic shoemaker’s kids situation: the very work I help my clients with is the work I often don’t have time to do for myself.
Why Now Feels Like the Right Time
The truth is, I’ve reached a point where the workload isn’t slowing down; it’s increasing. Client projects are getting deeper and more custom, proposals take time and care, and I want to keep creating resources that support heart-centered entrepreneurs. But there are only so many hours in the day.
For a while, I told myself I could just work harder, organize better, or squeeze more into my schedule. But I’ve realized that growth isn’t about doing more — it’s about doing more of the right things. And sometimes, that means letting go of tasks that someone else can support you with.
And to be clear, this doesn’t have to mean full-time hires. For most of us, it looks like starting small: bringing in a contractor for a few hours a week, outsourcing a specific role, or getting part-time support for the areas that keep slipping to the bottom of the list. It’s about creating just enough breathing room so you can stay focused on the work that matters most, the work that brings in clients, moves your business forward, and lights you up.
If you’ve been wondering whether it’s time for help, here are a few questions you might ask yourself:
Are there important tasks in my business that keep falling through the cracks, no matter how hard I try?
Am I spending more time managing behind-the-scenes details than doing the work I actually love?
Would a little support free me to focus on bringing in more clients or nurturing the ones I already have?
The Bigger Picture
This is something most entrepreneurs eventually face: the reality that you can’t do it all. And more importantly, you shouldn’t.
Dan Martell, in Buy Back Your Time, talks about the power of finding your “buyback rate” — understanding the value of your time and then delegating anything that falls below it. If you’re spending hours fixing tech glitches, fighting with your calendar, or getting lost in your inbox, that’s valuable time you’re not using to build client relationships, create offers, or deepen your zone of genius. And honestly, that’s exactly where I’ve found myself lately.
Michael Gerber, in The E-Myth Revisited, describes how so many entrepreneurs get stuck working in their business instead of on it. We slip into “technician mode,” buried in tasks, when what actually moves us forward is stepping back to think like a visionary and build the systems that support growth.
This perspective shifted how I’ve been looking at my next steps. Yes, I can keep doing everything myself. But the real question is: should I?
Outsourcing Doesn’t Have to Be Big
When people hear “hiring,” they often imagine full-time employees, big salaries, and team management. But the truth is, support can start small — and still make a huge difference.
For me, this looks like exploring help in three areas:
Admin support: someone to help manage my inbox, calendar, and the endless flow of small but important details.
Social media support: not just scheduling and consistency, but also helping with content creation and repurposing so I can better serve my audience and finally start implementing a real strategy.
Tech/automation support: someone who can streamline systems, sync calendars, and troubleshoot the little glitches that eat up hours of my time.
And while my immediate focus is admin, social media, and tech support, my intention has always been to also bring in people for project work. For example, I already have a few designers I can lean on when the right projects come through. That kind of collaborative support is part of how I see Sattva Creative growing — not just me doing it all alone, but a network of talented people helping bring client visions to life.
For you, it might look different. Maybe it’s a bookkeeper, a virtual assistant, or a project-based contractor. The point is that you don’t need to start with a full-time team. Even five to ten hours of help a month can create breathing room and completely shift how your business feels.
A Holistic Reframe
At the heart of all this, asking for help isn’t just about productivity; it’s about alignment.
In yoga philosophy, there’s a principle called Aparigraha, or non-attachment. It’s the practice of letting go, releasing what isn’t ours to carry, so we can stay open to what truly matters. In business, that can look like loosening our grip on every detail, trusting others to bring their gifts forward, and creating more space for the work that lights us up.
I think of it as a “zone of genius” check. The Sattva Creative Brand Audit asks: Are you spending your time on tasks that energize you, or the ones that drain you? When too much of your energy goes into the draining work — fixing tech glitches, scheduling posts, chasing your inbox — your creativity and joy eventually pay the price. Delegating isn’t a loss of control; it’s a way of protecting your energy and ensuring your business reflects your vision, not just your to-do list.
And beyond the practical, there’s something deeply mindful about it. Choosing to outsource or collaborate is also choosing balance. It’s choosing to create a business that feels sustainable, one where growth doesn’t come at the expense of your well-being.
Permission to Let Go
If you’re at a similar crossroads, wondering whether it’s time to bring in help, here’s what I want you to remember: making space for support is often how we make space for growth.
Take a moment to reflect:
What’s falling through the cracks in your business right now?
What tasks drain your energy but don’t really need your touch?
What would it feel like to free up even five hours a week to focus on what you love most?
The support you bring in doesn’t have to be huge. It can be as simple as outsourcing one recurring task or leaning on a collaborator for a project. Those small shifts can create a ripple effect that frees you to step back into your zone of genius — the place where you do your best, most impactful work.
And if one of the areas you’re ready to outsource is your branding, marketing, or website strategy, that’s where we can help. At Sattva Creative, we partner with entrepreneurs to create brands that feel aligned, sustainable, and deeply connected to their vision.
Because sometimes the bravest move in business isn’t doing more — it’s letting go.
With love and light– Pamela
