7 Things to Remove from Your Website Today (for a Clearer, More Trustworthy Brand Experience)
This week’s post is short and sweet—because honestly, that’s the kind of energy a lot of us are moving with right now.
Summer has a way of shifting our pace. Between travel, long weekends, and a little extra breathing room, it’s easy to lose momentum, but also the perfect time to do some refreshing behind the scenes.
If your website has been feeling cluttered, confusing, or just not quite aligned, this post is for you.
These are small, powerful things you can remove right now to create more clarity, more trust, and more space for your brand to breathe.
1. Vague Headlines That Don’t Say What You Do
Whether it’s your homepage, a section header, or a service page title—if it says something like “Empowering You to Thrive” or “Helping You Live Your Best Life,” your audience is left guessing. They shouldn’t have to decode your magic.
Remove: Abstract or poetic phrases that don’t clearly explain your work.
Replace with: A benefit-driven statement that quickly tells people who you help and how.
2. Outdated Offers or Services You No Longer Promote
That program from 2022 that’s no longer active? The retreat you hosted once but haven’t brought back? It’s time to let it go. Keeping outdated content on your site—even with good intentions—creates confusion and waters down your message.
Remove: Pages or sections for expired services, past events, or offerings you’ve outgrown.
Replace with: Clear, current offerings that reflect the direction you’re moving in now.
3. Unclear or Overcrowded Navigation Menus
If your top menu has more than four or five links, visitors may feel overwhelmed or unsure where to go. Every click is a decision, and too many choices often lead to none. A streamlined menu builds trust and makes the experience feel clear and intentional.
Remove: Any page links that aren’t essential to the main journey, like “Media,” “FAQ,” or “Testimonials.” These can often be moved to the footer or woven into other pages without cluttering your top navigation.
Replace with: A focused set of 3–5 core pages that guide your audience through your site with clarity and purpose.
4. Social Media Feeds That Don’t Add Value
Those Instagram or Facebook feeds in your footer? Unless they’re well-curated and actively updated, they can look cluttered—or worse, pull people away from your site with no clear purpose. The goal isn’t to avoid linking to social—it’s to make sure it’s intentional.
Remove: Embedded social feeds that don’t reflect your brand well or add value to the user experience.
Replace with: A thoughtful, on-brand link to your most relevant platform, or a simple invitation to connect that supports your overall site strategy.
5. Generic Stock Photos That Don’t Match Your Brand
If your site is filled with images of smiling people in business suits—or spa candles that don’t reflect your actual vibe—it’s time to let them go. Visuals should enhance your message, not confuse or dilute it.
Remove: Photos that feel cold, corporate, or disconnected from your brand’s personality.
Replace with: Images that feel aligned with your tone and aesthetic—even if that means using curated, on-brand stock for now. When used intentionally, even temporary visuals can help your brand feel cohesive and true to you until you're ready for a custom shoot.
6. Weak (or Competing) Calls to Action
If your site is asking visitors to book a call, join your list, follow you, read your blog, and download a freebie—all at once—it can start to feel chaotic. Calls to action are how you guide someone through your site, but when there are too many, or they don’t align with the purpose of the page, it’s easy for people to get stuck or click away.
Remove: Vague or competing CTAs that don’t support the core goal of the page.
Replace with: Clear, intentional actions that guide your audience based on what you want them to do next—and what will serve them best at that point in the journey.
7. Paragraphs That Say a Lot but Don’t Say Anything
If your site is filled with phrases like “We believe in meaningful transformation” or “Tailored experiences designed for your unique needs,” it may look fine at first glance, but it leaves people unclear about what you actually offer. When your copy is too vague, it loses connection and impact.
Remove: Phrases that sound nice but could belong to almost any business.
Replace with: Clear, specific language that reflects your approach, values, and the real outcomes of your work—so your audience knows exactly what you do and why it matters.
Bonus: An Outdated Copyright Date
It’s a small detail, but it can shift the way your site feels. If your footer still says 2023 or 2024, it may suggest that your site—or your business—hasn’t been touched in a while. Details like this can subtly influence how people experience and trust your brand.
Remove: Old or incorrect copyright years.
Replace with: An auto-updating copyright or a quick annual check-in to keep things feeling current and cared for.
Make Space for a Stronger, More Aligned Site
You don’t need to rebuild your entire website to make it work better. Sometimes the most powerful improvements start with letting go of clutter, confusion, or anything that no longer reflects who you are or how you work.
Start with one or two of the items above and notice how your site begins to feel clearer, more intentional, and more aligned with the business you’re building now.
You deserve a brand and website that reflect the heart of your work—and sometimes, all it takes is a little clarity and a few thoughtful edits to get there.
Keep going. Keep refining. It’s all part of the unfolding.
With love and light– Pamela
